TruthDeck
D2C
Sector Deep-Dive

D2C Startups

101 startups ranked by TruthScore

65
Avg Score
44
Verified
43
Suspicious
14
Unverified
Top Performer in D2C
K
Kapiva
Kapiva offers modern Ayurvedic products for complete nutrition.
85
TRUTHSCORE
K
Kapiva
Ameve Sharma
85
VERIFIED
Kapiva offers modern Ayurvedic products for complete nutrition.
Series B· Delhi, India
N
Nykaa
Falguni Nayar
85
VERIFIED
Nykaa is a leading beauty and fashion e-commerce platform.
Public· Mumbai, India
C
Country Delight
Chakradhar Gade
85
VERIFIED
Direct-to-consumer fresh milk and dairy delivery service.
Series C· Gurugram, India
M
Mensa Brands
Ananth Narayanan
85
VERIFIED
Acquires and scales D2C brands across fashion, beauty, and home.
Series B· Bangalore, India
L
Lenskart
Peyush Bansal
85
VERIFIED
Lenskart provides high-quality eyewear at affordable prices.
Series D+· Faridabad, India
M
Mamaearth
Varun Alagh
85
VERIFIED
Mamaearth is a direct-to-consumer brand offering personal care products.
Series D+· Gurugram, India
G
G.O.A.T. Brand Labs
Rishi Vasudev
85
VERIFIED
GOAT Brand Labs focuses on acquiring and scaling premium D2C apparel and lifestyle brands.
Series B· Bangalore, India
G
GlobalBees
Nitin Agarwal
85
VERIFIED
GlobalBees is an e-commerce aggregator acquiring and scaling D2C brands.
Series B· Delhi, India
M
mCaffeine
Tarun Sharma
85
VERIFIED
India's first caffeinated personal care brand targeting millennials.
Series C· Mumbai, India
T
The Whole Truth
Shashank Mehta
85
VERIFIED
The Whole Truth is a D2C brand offering 100% clean label food products.
Series B· Mumbai, India
B
Bombay Shaving Company
Shantanu Deshpande
85
VERIFIED
Premium grooming solutions for men.
Series C· New Delhi, India
S
Sugar Cosmetics
Vineeta Singh
85
VERIFIED
Premium makeup and beauty products online.
Series D+· Mumbai, India
V
Vahdam Teas
Bala Sarda
80
VERIFIED
Vahdam Teas sells Indian teas globally direct-to-consumer.
Series D· Delhi, India
B
BoAt
Aman Gupta
80
VERIFIED
boAt is a consumer electronics brand specializing in audio products.
Public· Delhi, India
Z
Zivame
Richa Kar
80
VERIFIED
India's largest online lingerie platform.
Series D· Bangalore, India
J
Jimmy's Cocktails
Ankur Bhatia
79
SUSPICIOUS
Offers premium mixers for bar-quality cocktails at home.
Series A· Gurgaon, India
A
AntiNorm
78
VERIFIED
Direct-to-consumer beauty brand.
Seed· India
D
Dot & Key
Suyash Saraf
78
VERIFIED
Natural & Clinically Proven Skin Care Products
Series A· Kolkata, India
T
The Man Company
Hitesh Dhingra
78
VERIFIED
Premium men's grooming essentials.
Series B· Gurugram, India
H
Heads Up For Tails
Rashi Narang
78
VERIFIED
Pet care brand aiming to be the largest in India.
Series A· New Delhi, India
F
FreshToHome
Shan Kadavil
78
VERIFIED
Online brand for fresh fish and meat e-commerce.
Series D+· Bangalore, India
Z
Zappfresh
Jatin Singh
78
VERIFIED
Zappfresh provides fresh, hygienic, and traceable meat products directly to consumers.
Series B· Gurgaon, India
S
Snitch
78
SUSPICIOUS
Direct-to-consumer fashion brand.
Series A· Bangalore, India
B
Bewakoof
78
SUSPICIOUS
Online fashion retailer offering casual fashion at affordable prices.
Series B· Mumbai, India
B
Boat Lifestyle
Aman Gupta
78
VERIFIED
Boat Lifestyle is a leading D2C brand in audio and wearable consumer electronics.
Series B· New Delhi, India
U
Urban Ladder
Ashish Goel
78
VERIFIED
Urban Ladder aims to be the leading furniture and home decor brand in India.
Series D+· Bangalore, India
M
Milky Mist
78
VERIFIED
Milky Mist is an Indian manufacturer of dairy products.
Pre-IPO· India
P
Paper Boat
Neeraj Kakkar
78
VERIFIED
Reviving traditional Indian drinks.
Series D+· Bangalore, India
R
Raw Pressery
Anuj Rakyan
78
VERIFIED
Raw Pressery is a clean-label beverage brand.
Series C· Mumbai, India
S
Sleepy Owl Coffee
Ajai Thandi
78
VERIFIED
Direct-to-consumer coffee brand based in New Delhi, India.
Series A· New Delhi, India
S
Slurrp Farm
Aditi Shekar and Meghana Narayan
78
SUSPICIOUS
Healthy food and snacks for kids.
Series B· Delhi, India
B
Blue Tokai Coffee
Matt Chitharanjan
78
VERIFIED
Blue Tokai Coffee is a leading specialty coffee brand in India.
Series B· New Delhi, India
R
Rage Coffee
Bharat Sethi
78
VERIFIED
Direct-to-consumer coffee brand offering Ethiopian coffee.
Series A· New Delhi, India
T
The Sleep Company
Priyanka Salot
78
VERIFIED
The Sleep Company specializes in innovative SmartGRID mattresses.
Series B· Mumbai, India
E
Epigamia
Rohan Mirchandani
78
VERIFIED
Epigamia is a D2C brand aiming to expand its product range and distribution network in India.
Series C· Mumbai, India
B
Beardo
Ashutosh Valani
78
VERIFIED
Beardo specializes in men's grooming products.
Series B· Ahmedabad, India
L
Licious
Abhay Hanjura, Vivek Gupta
78
VERIFIED
Licious provides fresh meat and seafood directly to consumers.
Series D+· Bangalore, India
V
Virgio
78
VERIFIED
Building sustainable fast fashion for the next generation.
Series A· Bangalore, India
C
Clovia
78
SUSPICIOUS
Clovia offers affordable lingerie for women online.
Series C· Delhi, India
P
Purplle
Manish Taneja
76
VERIFIED
Purplle — verified D2C company
Series D· Mumbai, India
T
The Moms Co
75
VERIFIED
Direct-to-consumer natural baby care brand.
Series C· Delhi, India
S
Supertails
Varun Sadana
75
SUSPICIOUS
Supertails provides a platform for pet products and veterinary services.
Seed· Bengaluru, India
F
Fingerlix
Shripad Nadkarni
75
VERIFIED
Revolutionizing the ready-to-cook food market in India with fresh, preservative-free products.
Series B· Mumbai, India
U
Ustraa
Rajat Tuli
75
SUSPICIOUS
Men's grooming products provider in India.
Series B· Gurgaon, India
P
Pee Safe
Vikas Bajaj
75
VERIFIED
Pee Safe is a personal hygiene and femtech D2C brand.
Series C· Delhi, India
U
Ultrahuman
Mohit Kumar
72
SUSPICIOUS
Ultrahuman develops smart health devices for metabolic fitness.
Series B· Bangalore, India
P
Pilgrim
72
VERIFIED
No verified tagline available.
Series B· Mumbai, India
C
ConsumerX Ventures
72
SUSPICIOUS
ConsumerX Ventures is a venture capital firm focusing on early-stage D2C startups.
Seed· India
B
Bombay Banta
72
SUSPICIOUS
India’s Modern Nostalgia-Led Beverage D2C Brand
Pre-Series A· India
D
DrinkPrime
72
SUSPICIOUS
DrinkPrime offers D2C appliance subscriptions in India.
Seed· India
M
Minimalist
72
VERIFIED
Honest, Authentic & Affordable Beauty Products
Series A· Jaipur, India
M
Mokobara
72
VERIFIED
Mokobara is a premium luggage brand.
Series B· Bangalore, India
T
The Souled Store
72
VERIFIED
Online shopping for clothing and accessories.
Series B· Mumbai, India
W
Wrogn
72
VERIFIED
Youth fashion brand backed by Virat Kohli.
Series B· Bangalore, India
R
Rare Rabbit
Manish Poddar
70
SUSPICIOUS
Premium men's fashion brand.
Series A· Bangalore, India
N
Noise
Gaurav Khatri
70
VERIFIED
Noise is a D2C brand specializing in wearables.
Series B· Delhi, India
B
Bobakat
70
SUSPICIOUS
Bubble tea brand expanding across India.
Seed· India
P
Plum Goodness
Shankar Prasad
70
SUSPICIOUS
Plum Goodness offers vegan skincare products.
Series B· Mumbai, India
T
The Derma Co
Ghazanfer Ali
70
SUSPICIOUS
Direct-to-consumer skincare brand offering innovative products.
Series B· Gurugram, India
M
Moi Soi
70
SUSPICIOUS
Moi Soi is scaling India's fast-growing Asian foods D2C market.
Seed· India
H
House of Chikankari
70
SUSPICIOUS
House of Chikankari is a D2C fashion brand aiming to redefine India's fashion ecosystem.
Seed· India
F
Fire-Boltt
Arnav Kishore
68
SUSPICIOUS
Fire-Boltt is a direct-to-consumer smartwatch brand.
Bootstrapped· Bengaluru, India
N
nailinit
68
SUSPICIOUS
Reimagining India's nail care market.
Seed· India
P
Papacream
65
SUSPICIOUS
Papacream is a D2C brand offering affordable premium ice cream in India.
Seed· India
F
Filli & Me
65
SUSPICIOUS
A D2C kids brand expanding its product and sales channels.
Seed· India
K
Keventers
Aman Arora
65
SUSPICIOUS
Keventers is a D2C startup aiming to expand its brand globally.
Series B· New Delhi, India
L
Legend of Toys
65
SUSPICIOUS
Direct-to-consumer premium toy brand.
Seed· India
D
Dil Foods
65
SUSPICIOUS
Direct-to-consumer food company in India.
Series B· India
C
CHOSEN
65
SUSPICIOUS
Expanding science-led skincare for Indian and global markets.
Series A· India
B
BeastLife
65
SUSPICIOUS
Direct-to-consumer nutrition brand
Series A· India
P
Peeko
65
SUSPICIOUS
Peeko is a babycare startup offering a 60-minute delivery model.
Seed· India
H
Honasa Consumer
65
SUSPICIOUS
Honasa Consumer operates in the D2C sector, offering consumer products.
Public· India
G
Gubbachhi
65
SUSPICIOUS
India-Inspired Toy Brand
Pre-Seed· India
M
MHYTH
65
SUSPICIOUS
Building India’s Premium Innerwear and Lifestyle D2C Brand
Pre-Seed· India
M
MANNLICH
65
SUSPICIOUS
D2C grooming brand
Seed· India
C
Clarity Labs
65
SUSPICIOUS
Outcome-driven functional personal care brand
Seed· India
L
Lavella
65
SUSPICIOUS
Lavella is scaling sustainable detergent innovation in India's D2C home care market.
Seed· India
J
Juicy Chemistry
Megha Asher
65
SUSPICIOUS
Juicy Chemistry offers organic and natural beauty products.
Series A· Coimbatore, India
N
Nothing But Raises
60
SUSPICIOUS
A company aiming to scale healthy snacking across quick commerce and D2C channels.
Seed· India
H
Hocco
60
SUSPICIOUS
Operates in the D2C food sector in India, specifically in ice cream.
Series C· India
F
Fraganote
60
SUSPICIOUS
Fraganote is a D2C perfume brand aiming for premium accessibility.
Seed· India
M
Menhood
60
SUSPICIOUS
Direct-to-consumer brand focused on men's health products.
Series A· India
N
Nyra Kitchenware
60
SUSPICIOUS
Direct-to-consumer kitchenware brand from Kanpur.
Seed· Kanpur, India
W
Wakefit
Ankit Garg
59
SUSPICIOUS
Wakefit is a direct-to-consumer company specializing in home and sleep solutions.
Series D+· Bengaluru, India
W
WOW Skin Science
Manish Chowdhary
59
SUSPICIOUS
WOW Skin Science offers a range of personal care products.
Bootstrapped· Bangalore, India
K
Kisah
55
SUSPICIOUS
Direct-to-consumer brand in India.
Series A· India
B
BlissClub
55
SUSPICIOUS
BlissClub is a D2C startup in the activewear sector.
Series A· India
F
Fifth Sense
15
UNVERIFIED
Developing a premium D2C fragrance brand in India.
Seed· India
F
Freshmenu
Rashmi Daga
15
UNVERIFIED
Freshmenu delivers fresh food bowls beyond borders.
Series C· Bangalore, India
H
Helium
15
UNVERIFIED
Helium is scaling a D2C rental model in India.
Seed· India
S
Salty
15
UNVERIFIED
D2C Accessories Brand
Seed· India
N
Nua
Ravi Ramachandran
15
UNVERIFIED
Nua provides menstrual and intimate care products through a subscription model.
Series B· Mumbai, India
C
Chai Point
Amuleek Singh Bijral
15
UNVERIFIED
Chai Point is a direct-to-consumer brand serving chai.
Series C· Bangalore, India
B
Behrouz Biryani
Kallol Banerjee
15
UNVERIFIED
Direct-to-consumer biryani brand offering a royal dining experience.
Series C· Bangalore, India
A
Alaya By Stage3
15
UNVERIFIED
Modern Indian wear brand
Seed· India
B
Biryani By Kilo
Kaushik Roy
15
UNVERIFIED
Direct-to-consumer biryani delivery service.
Series B· Gurgaon, India
F
Faasos
Jaydeep Barman
15
UNVERIFIED
Faasos offers wraps and rolls through its online platform.
Series D+· Mumbai, India
H
Home Essentials
15
UNVERIFIED
Direct-to-consumer brand offering home essentials.
Other· Unknown, India
T
The Indus Valley
15
UNVERIFIED
Direct-to-consumer kitchenware and home goods.
Seed· India
C
Craftsvilla
Manoj Gupta
15
UNVERIFIED
Indian fashion marketplace. Shut down operations in 2019.
Shutdown· Mumbai, India
B
Bonkers Corner
15
UNVERIFIED
D2C brand focused on expanding its offline presence.
Series A· Unknown, India
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